By Wayne Visser
Wikipedia defines Web 2.0 as ‘web applications that facilitate interactive information sharing, interoperability, user-centred design and collaboration’. Taking Don Tapscott and Anthony Williams (Wikinomics) four principles (openness, peering, sharing and acting globally), plus another principle (mass customization) derived from Chris Anderson (The Long Tail), this paper takes a look at the future of business through a Web 2.0 lens. Hence, we set out five principles and ten practices that are reshaping the future of business