Engaging with stakeholders is not new (Ed Freeman introduced stakeholder theory in 1984), but the rules and tools of the game have changed. This course explores methods of stakeholder identification, prioritisation and materiality assessment, as well as new forms of engagement through social media. As companies seek to regain the fragile trust of its stakeholders, they face growing pressure to improve their transparency and communications. This course explores how the frameworks, guidelines and tools for corporate transparency and reporting are changing, along with new technologies and rising public expectations.
- We present research conducted by Kaleidoscope Futures and Wikirate on the future of stakeholder engagement.
- We look at how to identify and prioritise stakeholders, examine the risks of poor stakeholder engagement and a variety of stakeholder engagement strategies.
- We work through the requirements for conducting a credible stakeholder materiality assessment.
- We review cases in which crowdsourcing and other Web 2.0 technologies are being used to create more effective stakeholder engagement.
- We present research conducted by Kaleidoscope Futures and Wikirate on the future of corporate accountability.
- We look at the trends and standards in transparency, including non-financial reporting and the move to product lifecycle and value chain reporting.
- We examine the impact that technology, especially social media and other Web 2.0 trends, are having on transparency, reporting and ratings.
- The ability to identify and prioritise key stakeholders and create a stakeholder materiality assessment matrix.
- An understanding of the different strategies of stakeholder engagement and when it is most appropriate to apply each.
- Knowledge of the ways in which crowdsourcing and Web 2.0 technologies can be used to improve stakeholder engagement.
- The ability to apply key non-financial reporting principles to the analysis of corporate communications.
- An understanding of the key non-financial reporting standards, including the Global Reporting Initiative and the Integrated Reporting Framework.
- Knowledge of the ways in which social media and Web 2.0 technologies are reshaping the corporate transparency landscape.
Booking or Enquiries
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